Corporate Sponsorships
Corporate sponsorships are good business. As a sponsor of An Appalachian Summer, your company will realize tangible marketing benefits in return for your sponsorship investment, while supporting one of the premier arts programs in the Southeastern U.S. and positioning your company as a partner with one of the region’s most highly attended public events. Among the benefits available to corporate sponsors include:
- Special Events (receptions, dinners, company nights)
- Free tickets and/or discount vouchers for employees and VIPs
- Recognition via program publications, advertising and media coverage
- High visibility among the summer series audience, including on-stage recognition
- Other benefits specifically tailored to our sponsors’ needs
Sponsorship opportunities begin at the $5,000 level, with benefits accruing as the level of sponsorship increases. Regardless of the sponsorship level you select, the program’s staff will be pleased to work with you in creating an integrated sponsorship program designed to meet your company’s unique marketing objectives.
Ideal demographics
Our highly diverse audience of 27,000 makes us the ideal partner in reaching specific target markets. As with most arts patrons, App Summer audiences comprise an important demographic profile: our typical audience member is age 45+, upper middle income, and well educated. Our audiences are informed consumers, who support businesses that are committed to the arts in their communities.
Proven track record
Over the last several years, An Appalachian Summer has experienced growth in every aspect of its operations, including ticket sales, attendance, corporate sponsorships and individual giving.
Sponsorship levels
Detailed below are specific benefits associated with each of the corporate sponsorship levels offered by An Appalachian Summer.
$5,000 + (Program Underwriter)
General support of program performances
Benefits:
- Logo recognition at tier status in program brochure, playbill, website, eblasts, lobby, and theatre
- Complimentary half-page ad in program playbill
- Six (6) tickets to selection of events
- VIP parking privileges
- Credit line in program press releases and recognition on rack cards
- Social media tags/recognition
- Recognition in thank-you ad placed in regional newspaper
- Invitation to program VIP receptions
- Invitation to university VIP events
- Framed program poster
$10,000 + (Supporting Series Sponsor)
Designation as a supporting sponsor of the Schaefer Spotlight Series (up to 5 events) or another series of choice at sponsor’s request
Benefits:
- Logo recognition at tier status in program brochure, playbill, website, eblasts, lobby, and theatre
- Complimentary half-page ad in program playbill
- Twenty (20) tickets to selection of events
- VIP parking privileges
- Credit line in program press releases and recognition on rack cards
- Social media tags/recognition
- Recognition in thank-you ad placed in regional newspaper
- Invitation to program VIP receptions
- Invitation to university VIP events
- Curtain speech recognition at sponsored performances
- Lobby display at sponsored program performance
- Invitation to artist Meet-and-Greet, based on availability of select artists
- Framed program poster
$20,000 + (Principal Series Sponsor)
This sponsorship is customizable. Options include supporting sponsorship designation of the Schaefer Spotlight Series or a program series of choice, as well as a large-venue performance (as available) OR a customizable selection of program performances.
Benefits:
- Logo recognition at tier status in program brochure, playbill, website, eblasts, lobby, and theatre
- Complimentary full-page ad in program playbill
- Twenty (20) tickets to selection of events
- VIP parking privileges
- Credit line in program press releases and recognition on rack cards
- Social media tags/recognition
- Recognition in thank-you ad placed in regional newspaper
- Invitation to program VIP receptions
- Invitation to university VIP events
- Curtain speech recognition at sponsored performances
- Lobby display at sponsored program performance
- Ticket benefits, tbd with sponsor and ticket availability
- Employee discounts for tickets to sponsored performance
- Invitation to artist Meet-and-Greet, based on availability of select artists
- Framed program poster
$50,000 - $100,000 (Lead Sponsor)
These customized opportunities include sponsorship of high-profile special events or targeted programming initiatives (such as educational/outreach programming). Year-round sponsorship opportunities extending into the university’s academic year are also available in this category.
Benefits:
- Logo recognition as lead sponsor status in program brochure, playbill, website, eblasts, lobby, and theatre
- Complimentary full-page ad in program playbill
- Twenty (20) tickets to selection of events
- VIP parking privileges
- Credit line in program press releases and recognition on rack cards
- Social media tags/recognition
- Recognition in thank-you ad placed in regional newspaper
- Invitation to program VIP receptions
- Invitation to university VIP events
- Curtain speech recognition at sponsored performances
- Lobby display at sponsored program performance
- Ticket benefits, tbd with sponsor and based on ticket availability
- Employee discounts for tickets to sponsored performance
- Invitation to artist Meet-and-Greet, based on availability of select artists
- Underwriting opportunity in connection with performance series
- Year-round recognition in association with Schaefer Center arts and education outreach programming
- Customized benefits geared to sponsor’s interests
- Framed program poster
Advertise with us
Put your business front and center of our engaged and sophisticated patrons by advertising in our playbill, distributed at more than 25 program events. For more information on how your company or business can advertise with An Appalachian Summer, please contact:
Allison West
Director of Marketing, Office of Arts and Cultural Programs
828-262-2931
westal1@appstate.edu
